Here’s a look at four more of the many items that caught our eye. With more than 1,500 companies from nearly 100 countries displaying their wares, information overload is inevitable at the NAMM show.
Pop’s fabled “Rocket Man” is about take off in a whole new way, perhaps launching at least part of the music industry into orbit with him. Specifically, each of John’s piano keystrokes and foot pedal accents will be played and heard, in real time, on Disklaviers in each country - as if he was there - while the orchestra will be seen and heard, perfectly synchronized, on adjacent monitors. This one event will change the way we listen to, and receive, music.” “For the first time, an artist can play form anywhere in the world and have the very tactile - in this case Elton’s piano playing - take place in any location in the world capable of having the technology. “This is, without question, unprecedented,” said Chris Gero, the vice president of the Yamaha Entertanment Group. He will perform five songs playing a Yamaha DisklavierTV piano, which - using Musical Instrument Digital Interface, a technology that debuted in much more primitive form at the 1983 NAMM show - will stream to, and activate, Disklaviers in cities in the United States, Canada, Japan, Korea, Singapore, Australia and four European countries. We used technology to go back in time.”īut there is probably no better example example of the NAMM show’s dual focus on music’s past and future than John’s concert tonight with a 60-piece orchestra. “Then we re-tooled out tools to make them like they would have been in 1952 or 1956. “We found some of our great old guitars and got experts to break them down so that we could reverse-engineer them,” explained Fender spokesman Jason Farrell. “We did scans of our museum guitars and recreated them, using all the old methods,” said Chris Thomas, Martin’s artist relations manager.įender, which has a large factory in Ensenada, looked back perhaps even more intently to devise its new American Vintage Series. Each Retro guitar also has a small, chest-level LED display for more accurate string tuning, a concept that would have been unthinkable when Martin was founded 180 years ago - or even a decade ago. These new/old models are equipped with four high-end studio microphone program options, making them performance-ready and feedback-free. Martin’s new Retro acoustic guitar line features six-string instruments that are modeled after prized Martin guitars from the 1930s, but with added plug-in technology. Two other companies, both with rich histories, dug back in their archives to create their latest instruments. “Or you can Facebook while you’re playing a gig, and post: ‘Oh, man, this is a boring gig!” “You can also use it to videotape yourself,” said Sonic Clamp spokesman Damien Louviere.
Then there’s Louisiana’s Sonic Clamp, whose Sonic Clamp allows you to attach a Smartphone to your guitar (the better to use an app for a metronome, chord charts, drum machines, lyrics or recording devices). The company is now introducing its first USB-equipped ukulele, which can be plugged into a smartphone or iPad. We are pushing into the future, while respecting the great traditions of the past.”Ī number of companies at NAMM this weekend share that dual focus.Ĭompanies like Lanikai, which bills itself as “the number one uke brand in the world” and last year sold 300,000 ukuleles (an all-time record that was spurred in part by the popularity of myriad ukulele performance videos on YouTube). “There are products being shown here that will be played by our great-great-great grandchildren. “This is where the global music industry comes together,” NAMM CEO and President Joe Lamond said in his opening remarks. at and musical director for the show is bassist Nathan East, a Crawford High School graduate and UC San Diego alum. It will be headlined by Elton John and will stream live on the Web from 8 to 11 p.m. There are also hundreds of demonstrations and performances, including tonight’s invitation-only Yamaha 125th Anniversary Concert.
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